Kanker.nl is a project of the Dutch Cancer Institute and other initiators. It is the Dutch online platform where (ex) patients and their loved ones can find reliable medical information, share experiences and come into contact with other companions. The advertising agency, Dear, developed a TV and outdoor campaign for which we were asked to make the images and films for. In the campaign you hear and see 10 people who either battle cancer themselves or have a loved one batteling the disease. All 10 models have a profile on kanker.nl and explain why they find the platform so useful.