The Commitments, a "creative and production hotspot in Amsterdam", asked us to help them with their portraits for on their website. As the agency is a new one, the portraits should not only introduce the person but also the main focus of their work within the agency. We used 'old school' tools (pencil, sharpener, post-its and a pair of scissors) as symbols for their specific jobs. The sharpener sets the ground rules in which the pencil can draw ideas. The right ideas are collected and set up on post-its and the scissor is needed to eventually cut them into the right shape and form.