No Candy

Radio 5 TVC

At first sight the concept for Radio 5's TV commercial, created by agency Dear, is quite simple. In a minimalistic interior a women turns on the radio to Radio 5. The music fills the room and at the same time, decoration attributes fall out of the sky to make the household more cosy. Because when you listen to Radio 5, you feel right at home. When Dear asked us to do the job, the only demand we had to honour is that we not use any tricks. All changes to the household had to be real. This meant all the attributes would have to fall/slide/jump (the cat in the last frames) simultaneously. In one take. Suddenly the job was not so simple as it seemed! Luckily we love a challenge. 

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